Music you can own. Gala Music lets fans stream tracks, join live artist drops, and truly own the music they collect. We redesigned the listening experience so the music leads and the blockchain quietly follows, across thirteen content types in two months.
A fragmented listening, owning and artist experience.
Discovering music was limited. An over-prioritisation of purchase had impacted the core experience of engaging with songs and artists alike. The owning a track proposition required overhaul on about pages to explain to new users how Web3 works and closing that gap between Web2.
Artists needed a new solution to distribution that didn’t involve labels taking all profits. The product needed to expand it’s artist first dash-boarding and beyond to give them a place to track progress.
New behaviour lands fastest inside familiar patterns. So we mapped how people already discover music on Spotify, YouTube Music and Apple Music and more, then rebuilt Gala’s content types around those instincts. Fans browse the way they always have, and meet ownership on their own terms.
Every screen now opens with artwork, artists and sound rather than charts and counters. Prices and scarcity still exist, but they sit a beat behind the music, where they read as a reward for listening instead of a barrier to it.
To reduce design and development costs, we implemented a design process that assisted with unifying all design teams. Enabling design files to be explored, reviewed and handed off in a method that enables anyone to drop into the file and immediately understand where they are.
An app to match the demand
Listeners were looking for music discovery, engagement with their favourite artists, exclusive content for top fans and more. We picked apart what worked and doesn’t work across music streaming products to integrate into a rounded solution.
Enhanced search, livestreams and donations, playlist creation and discovery, profile and crypto wallet management.
- Full design to development process optimisation.
- 0-1 5* Android & iOS apps shipped.
- Web3 transaction and live streaming integrations.
- Unified Gala Design System and UI rework.
- Platform redesign for discovery and understanding Web3.
